In Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true selves” are to be discovered, and shows how we can intentionally create our best selves and achieve big goals instead. He offers practical, science-based advice to for self-reinvention, including:

  • Why you should never be the “former” anything—defining yourself by your past successes can be just as damaging to your potential to grow as being haunted by past failures
  • How to design a desired vision of your future self and make decisions based on what the future you would want
  • Why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes
  • How to tap into what psychologists call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome.